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AMBASSADORS

Nicole Ansari-Cox

Goodwill Ambassador

Nicole Ansari-Cox is an award winning actor, director, writer, producer and activist for Human Rights and Climate change. Her career as an actor spans many cultures and languages. Most recently she could be seen in “The Score” opposite her husband Brian Cox at the Theatre royal Haymarket, directed by Trevor Nunn. Upcoming films: Glenrothan; Jukebox, Under the Sun. Recent TV: Law and Order; FBI; Succession
Awards: Best director for the Web series “Messy”; The Vanja Exerjian award for empowering women and AFI best ensemble for the Civil Rights feature “Son of the South”. She was also awarded Person of the Year by My New York Magazine for her engagement in the “Woman, Life, Freedom” movement.


Ed Jordan

Goodwill Ambassador

Ed Jordan is a dynamic Keynote Speaker and seasoned Leadership and Executive Coach, with over 10 years’ experience empowering leaders and organisations to reach their full potential.

After 25 years as a multi-platinum award winning musician, film composer, TV and radio host, Ed joined the corporate sector in 2014 and gained significant experience in Financial Services, specifically in Innovation, Wealth and High Net Worth Private Banking.  He has proven success at articulating and communicating the vision, strategic message and purpose of an organization through authentic presenting and storytelling in an engaging, meaningful and impactful way, globally, across cultures.

Ed is passionate about inspiring change and fostering growth by delivering engaging keynotes and customised coaching solutions that drive performance and success.


James Dawson

Goodwill Ambassador

James Dawson is an experienced leader in fintech and hospitality, with a proven track record of building scalable revenue engines and helping organizations achieve exceptional growth. As the founder of Humble Technology, he serves as a Fractional CRO, partnering with early-stage fintech startups to develop tailored sales strategies, build high-performing teams, and drive predictable revenue.

James is also the owner of two successful ventures: Humble Grape, a celebrated wine bar and events company specializing in sustainable wines from small vineyards worldwide, and Vivat Bacchus, a South African restaurant group in London known for its focus on authentic South African food and wine.

With over 15 years of experience, James has closed over £100 million in enterprise sales and worked with over 30 fintech executives to refine their go-to-market strategies. He hosts sales mastery workshops, empowering founders and sales leaders to excel in customer-centric and value-based selling. Whether coaching executives, curating exceptional wines, or promoting South African culinary culture, James remains dedicated to delivering quality and fostering meaningful connections.


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